Take Your Senses to the Edge

Explore the sights, sounds, feel, scents and tastes of all that The Celebrity Shops have to offer. The Celebrity Shops are home to the finest selection of luxury items and tailored guest experiences. From dazzling jewelry to watches, beauty to spirits, The Celebrity Shops feature a lineup of world-class brands—many of which are available at sea for the first time—limited edition products, and unique discovery events that tantalize all five senses.

A sensory-driven shopping journey, The Celebrity Shops are where you’ll find bold new styles for men and women. Immerse yourself in the design of your own one-of-a-kind jewelry piece, discover the character and flavors of an ever-evolving collection of spirits, and uncover looks inspired by the innovative Celebrity Edge® itself.


A pioneer in modern watchmaking, Cartier is world-renowned for the precision mechanisms of its timepieces. Made with passion and unique style, a Cartier is the perfect watch for all the times of your life.


Bulgari crafts luxury high-end watches known for sophisticated designs and precious materials. Blending the precision of Swiss watchmaking with contemporary Italian design, Bulgari watches are a masterwork of craftsmanship.


Effy is among the most trusted names in fine jewelry design and manufacturing. The Effy Boutiques on board will transform your shopping experience into memorable moments of luxury. Indulge in the exclusive Celebrity curated collections for both men and women ranging from simple to spectacular.

Time is Now

Celebrate the music of life with watches that mark your moments. Time is Now offers the world’s finest timepieces for men and women from iconic names, including Hublot, Tag Heuer, Bulova, Gucci, Fendi, IWC, Citizen, Breitling, and Panerai.

Sense of Self

Reach out to discover the perfect addition to your unique character at Sense of Self. Accessorize beautifully with designer bags, fine leather accessories, or sunglasses from A-list designers and new trendsetters alike, including Coach, Marc Jacobs, Aspinol of London, Alviero Martini, and more.

To The Edge

Take home a lasting memory of your vacation with exclusive Celebrity Edge inaugural branded mementos and souvenirs from To The Edge—including fashion, home goods, travel gear, and limited-time fashion trunk show collections from Melissa Odabash, Orlebar Brown, and others.


Take your taste buds to a unique and unfamiliar place when you explore the nuances of flavor at Spirited. Discover new favorites in our selection of smooth sipping, premium-label spirits, including rare whiskeys, cognacs, bourbons, tequilas, and more. Cheers!


Discover the scent that pairs with—and perhaps even evolves—your personality at Attraction. Immerse yourself in exquisite fragrances and indulge in cosmetics from the world’s most famous names, including Dior, Chanel, and Estee Lauder. Then, explore the premier artisan collections from Jo Loves and Atelier.