Take a Sensory Shopping Journey on Celebrity Apex

From jewelry to watches, beauty products to spirits, The Celebrity Shops feature a lineup of world-class brands—many of which are available at sea for the first time—with limited- edition products, and unique discovery events that tantalize all five senses.

The Celebrity Shops are where you’ll find bold new styles for men and women. Immerse yourself in the design of your own one-of-a-kind jewelry piece, discover the character and flavors of an ever-evolving collection of spirits, and uncover looks inspired by the innovative Celebrity Apex® itself.

The Celebrity Shops offer a curated blend of iconic luxury brands alongside leading labels in all categories.


A pioneer in modern watchmaking, Cartier is world-renowned for the precision mechanisms of its timepieces. Cartier is the perfect watch for all the times of your life.


Bvlgari crafts luxury high-end watches known for sophisticated designs and precious materials. Blending the precision of Swiss watchmaking with contemporary Italian design, its watches are a masterwork of craftsmanship.


For the first time at sea, Montblanc presents its finely crafted creations in its own onboard boutique. The esteemed lifestyle brand offers fine writing instruments, watches, leather goods and accessories.


Effy is among the most trusted names in fine jewelry design and manufacturing. The Effy Boutiques on board will transform your shopping experience into memorable moments of luxury. Indulge in the exclusive Celebrity curated collections for both men and women ranging from simple to spectacular.

Time is Now

Celebrate the music of life with watches that mark your moments. Time is Now offers the world’s finest timepieces for men and women from iconic names, including Frederique Constant, Hublot, Movado, Panerai, TAG Heuer, and Zenith.

Sense of Self

Reach out to discover the perfect addition to your unique character at Sense of Self. Accessorize beautifully with designer bags, fine leather accessories, or sunglasses from A-list designers and new trendsetters alike, including Coach, Coccinelle, Mary Frances and more.

The Celebrity Shops

Take home a lasting memory of your vacation with exclusive Celebrity Apex inaugural branded mementos and souvenirs, including the ship’s branded athleisure collection made from breathable, sustainable bamboo fabric. Also offered are —fashion, home goods, travel gear, and limited-time fashion trunk show collections from Hubert Jewelry, Konstantino Jewelry, and others. Immerse yourself in exquisite fragrances and indulge in cosmetics from the world’s most famous names, including Chanel, Clinique, Dior, Estée Lauder, Hermes, Lancôme and Yves Saint Laurent. Then, explore the premier collections from Jo Loves, Juice Beauty and Sisley.


Take your taste buds to a unique and unfamiliar place when you explore the nuances of flavor at Spirited. Discover new favorites in our selection of smooth sipping, premium-label spirits, including several selections exclusively available on Celebrity Apex. You’re invited to taste the latest beverage trend with botanical-infused spirits from Bombay Sapphire, Hendrick’s Gin and Ketel One Botanicals. Cheers!