July 12, 2016
A Cruise Line Unlike Any Other: Celebrity Cruises Introduces "Celebrity Distinction" to Signify a New Way of Traveling by Sea
Celebrity Distinction defines Celebrity Cruises' commitment to continuously provide guests with unique, leading-edge experiences
Celebrity Cruises continues to push modern luxury travel forward by redefining what luxurious travel can be. As the brand that launched the revolutionary and award-winning Solstice Class ships, with their industry-first half acre of real grass lawn at sea, followed by the multi-million dollar "Solsticizing" of its Millennium Class ships, Celebrity continues to showcase why the brand is distinctively different and truly leading-edge.
Discerning travelers are choosing Celebrity for the brand’s skill in blending cultural exploration with lavish accommodations, world-class cuisine and hospitality, that can only be summed up as the Celebrity Distinction – an unwavering commitment to consistently provide a vacation experience unlike any other.
"The Celebrity Distinction is our commitment to continually offer fresh, enticing and uniquely differentiated travel experiences," said Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. "When I rejoined Celebrity, we re-established our vision first introduced with the award winning Solstice Class ships, and we have been extremely busy over the last 18 months bringing even more one-of-a-kind offerings to our guests."
Lutoff-Perlo, added: "We are purposely different because we hold a unique position in modern luxury travel, having re-defined what luxury is. It felt natural for us to define the incredible experiences we offer under the singular umbrella of The Celebrity Distinction. We will continue to innovate, pushing modern luxury to a new level. We have only just begun."
In addition to introducing the Solstice Class ships and "Solsticizing" the Millennium Class ships, during the last 18 months Celebrity has premiered new exciting offerings to further enhance the guest experience. These Celebrity Distinction initiatives include:
Unique Destination Experiences:
Onboard Enhancements and Experiences:
In addition, Celebrity recently announced that it has signed a memorandum of understanding with French Shipbuilder STX France to build four Edge-class ships scheduled for delivery in 2018, 2020, 2021 and 2022. Solstice-class ushered in a new era of design for modern cruise ships, and Edge-class will not disappoint as the new generation of high style and design.
Celebrity will continue to push the boundaries of what is possible at sea while offering a truly modern luxury experience for its guests. Watch this space for more exciting Celebrity Distinction developments coming soon.
For more details on Celebrity Distinction and the newest offerings, visit www.celebritycruises.com/modernluxury
About Celebrity Cruises:
Celebrity Cruises' iconic "X" is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers' precious time. Celebrity Cruises' 12 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents immersive cruise tour experiences in Alaska and Canada. Celebrity is one of six cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). For more information, dial 1-800-437-3111, or call your travel advisor.